In this post (scroll up for the complete podcast episode) we are delving into the heart of email marketing for medical spas, a tool often underestimated but incredibly powerful in driving growth. We aren’t discussing sending your standard monthly newsletter; in this article, we are going to review using email to build trust, sell more, and solidify yourself as the go-to expert in the field.
Many often equate email marketing to repeatedly blasting special offers or when you are worried about open availability in the clinic. However, we’re about to spice things up. Whether you’re already utilizing email or if it’s an untapped resource for you, you’ll gain a ton from this post.
Why You Need An Email Marketing Strategy
Email marketing helps you connect with your community, build trust, and create customer journeys that increase lifetime value. It’s not just about sending the occasional email; it’s about creating strategic interactions with your audience, understanding their needs and preferences, and tailoring your content accordingly.
Your email list is a gold mine. With every new email, you gain access to a potential lead. The key to email marketing success lies in knowing how your audience got on your list, what they’re interested in, and how to engage with them without bombarding their inbox. Crucial tactics, such as segmentation, can play a key role here, allowing you to personalize your content based on individual interests.
How To Build Your Email List With Activities You Are Already Doing
Actively building your email list is crucial to the success of your aesthetic practice. Utilize contacts you already have, such as existing clients, individuals reaching out via your contact form or even social media platforms.
Implement a live chat widget on your website, where users are prompted to provide an email or phone number before asking a question. And don’t forget – offer value through lead magnets.
How You Should Structure Your Welcome Sequence
A welcome email is your first step to building that indispensable bond with your audience. Reinforce their decision to share their contact information with you, indicate what they should expect from your emails, and make them feel like you’re a real person behind those emails.
Creating an impactful welcome sequence helps to set the stage for a beneficial relationship. Through a series of 3 to 5 emails, you get to show who you are and how you can make your audience’s life better.
Avoid being salesy at this stage, as your focus should be to build trust.
Why You Should Keep A Clean E-Mail List
A clean email list not only improves your deliverability but also ensures you’re not wasting resources on individuals not interested in your offerings. Regularly review bounces, segment audiences based on reception, and make it easy for individuals to unsubscribe, should they decide to.
Incorporating these strategies can help you unlock new growth and revenue potential. Start molding your email campaign, analyze its performance, and adjust accordingly. Remember, email marketing is not an overnight success story, but a continuous process of learning, adapting, and growing.
Listen to the full podcast episode here and get in-depth tactics on how to implement email marketing strategies into your aesthetic practice.
