Examples of Medical Aesthetic Practices with Kick A$$ Navigation Bars
Navigation bars are one of the most important elements of a website design. Having one that is easy to use and understand, not only creates a positive user experience but also provides an entryway into your aesthetics business.
You want prospects or potential customers’ faces melting in excitement because they can easily find what they need without any hassle! That’s why in this blog post we are going to discuss examples of medical aesthetic practices that have kick-ass navigation bars, ones that cater to helping you increase your conversion rates as much as possible.
We will look at how their navigation bar layouts work for optimizing visitors when searching and creating memorable branding experiences along the way too. So if you’ve been wondering which strategies have worked best for other medical aesthetic practices and are curious about ways you may be able to upgrade your own site with awesome navigational elements then stick around—you’re on the right page!
Why good Navigation is essential for medical aesthetic practices
Navigation bars are like the GPS of your website, directing your patients to the right spot in just a few clicks.
As a medical aesthetic practice, it’s crucial to have an easy-to-use navigation bar to help your patients find the information they need quickly. Remember, people have ZERO patience so if they don’t find what they are looking for they will go elsewhere.
Imagine you’re a patient looking for a specific treatment or service, but all you see is a jumbled mess of buttons and links or worse all you see is a limited menu bar with ‘services’ and it leads to a page long AF that overwhelms people and they are gone. It can be a frustrating experience, and you may end up leaving the site altogether.
That’s where a well-planned navigation bar comes in handy. It’s like a roadmap that guides your patients to their desired destination, making their experience seamless and pleasant. With a clear and concise navigation bar, your patients will be able to find the information they need and book appointments with ease. So, don’t underestimate the power of a well-designed navigation bar.
Give your patients the gift of an easier navigation experience and watch your inquiries grow.
How to Break Down Your Website Navigation?
Improving the navigation improves the user experience on your website – read that again it improves the users experience. The only experience that matters here.
The navigation bar makes it easier for your visitors to find their way around your site, helping them to quickly locate the information they need.
To create a top-notch navigation bar, it’s important to ensure that it’s easy to use and understand. Keep it simple and consider using clear, concise labels that accurately describe what each menu item is all about.
How to Approach Your Navigation Bar
With surgical and non-surgical treatments, you might consider breaking them down into separate categories, making it easier for your audience to find what they’re looking for. Don’t forget to make your navigation bar visually appealing by using contrasting colors, bold typography, or other design features that are easy on the eyes. Remember, a well-designed navigation bar can make a huge difference in enhancing the user experience, leading to repeat visitors and higher engagement rates.
Types of Navigation Bars
There are a variety of navigation bar designs commonly used, including drop-down menus, hamburger menus, and tabbed menus.
Drop Down Menus
Some medical aesthetic practices opt for a simple and straightforward design with clear categories like “services,” “about us,” and “gallery.” Others choose to be more creative and fun with their navigation, featuring playful animations or unique iconography. No matter the design, the important thing is that it helps patients quickly and easily find the information they need to make informed decisions about their aesthetic journey. So take a look at some examples of the different types of navigation menus out there and see which one speaks to you and your practice’s vibe!
Practices that are leading the way with kick-as$ navigation bars.
Everbody.com
I love how their navigation is extremely clean and does not overwhelm the user. They have listed their services clearly which allows them to show off their treatments. Bonus points for the prominent call to action to ‘Book Now’.
PerfectMedSpa.com
A great example of how to show off your treatments is when you use the body area to define each category. They use multiple calls to action in their menu bar too for ‘Book Now’, ‘Schedule a Consultation’ and the ability to call them.
TribecaMedSpa.com
Tribeca Med Spa takes a different approach and breaks down its navigation by problem/concern. This helps people navigate who may not know what treatments they are looking to have but are very aware of their problem or concern. Again, a great ‘Book Now’ button in the menu bar.
NazarianPlasticSurgery.com
When you offer surgical and non-surgical treatments as part of your practice it is important to break down your offers by Surgical/Non-Surgical. Nazarian plastic surgery do a good job of taking information that can be overwhelming and have a dynamic menu bar that changes based on what the user chooses.
La Jolla Cosmetic
While this website is not cosmetically appealing it is crushing it with a kick butt navigation bar and it even has a ‘help’ section built in. They break down their ‘Cosmetic Surgery’ and ‘Medical Spa’ services into two distinct options. The navigation is then broken down by body area.
It is very obvious (to me anyway) from a marketing standpoint that these guys are investing heavily in SEO and content marketing. Great job!! I guarantee you they are getting a lot of leads based on their content. Content for the win!!
Optimize your navigation bar to increase conversions
By optimizing this key feature, you can help guide visitors to the information they need, ultimately leading to more sales and inquiries. Start by simplifying your categories and labels to make them more user-friendly. Consider adding dropdown menus or a search bar to improve navigation. Use contrasting colours and strategic placement to draw attention to important links. And don’t forget to regularly review your analytics data to see what’s working and what isn’t. With a little bit of effort and attention to detail, you can turn your navigation bar into a powerful tool that boosts your bottom line.
Track the performance of a navigation bar and measure its effectiveness
Are you looking for ways to enhance the performance of your website’s navigation bar? Well, you’ve come to the right place! Analytics can be a powerful tool for tracking the effectiveness of your navigation bar.
What to Measure?
Analyzing metrics such as click-through rates, bounce rates, and time spent on each page can help you understand how users interact with your navigation bar. With this information, you can make data-driven decisions that will improve your website’s user experience and ultimately, drive more conversions. So, start harnessing the power of analytics today and watch your navigation bar perform at its best!
Keep Your navigation bar up-to-date with changes in technology and trends
Keeping your navigation bar up-to-date with the latest technology and trends can be a challenge, but it’s crucial for providing an optimal user experience on your website.
First, regularly review your analytics to identify which menu items are being clicked most frequently, and consider moving them to more prominent positions.
Secondly, make sure your navigation bar is easily accessible and visible on all devices, including smartphones and tablets.
Finally, don’t be afraid to experiment with different styles and designs to see what works best for your audience.
In Summary
Developing an effective navigation bar is essential for medical aesthetic practices to ensure their website provides the best user experience possible. While certain universal elements should be included in any navigation bar for a successful website, there are also plenty of ways you can customize it to suit your business and brand.
At the end of the day, the main goal is to create an intuitive navigation bar that will make navigating your website a breeze—from discovering information about different treatment options, finding pricing details, booking appointments and following up after completing treatments. And all this, while using analytics to track performance and keep your navigation bar modern with changing technology and trends. So get creative and see how you can leverage this important feature for the success of your medical aesthetic practice.
